Content Development

Content marketing is vital, and most modern brands know it. Even though they know it, that does not mean that they are good at it. Most of the time, they do the opposite. Unfortunately, only a few B2B marketers think that they are good at content marketing while most...

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SEO Best Practices

Search engine ranking factor survey data has shown that getting external links is the single most important objective for attaining high rankings. This stems from the idea that external links are one of the hardest metrics to manipulate and thus, one of the best ways...

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Sometimes you have to slow down, to speed up.

Everyone is in such a hurry.  I get it.  The issue is sometimes things might be staring you in the face that will have a demonstrable impact on your business and you're moving too fast to see it right in front of your face.  Slow down. CONNECT WITH US Twitter LinkedIn...

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Agile – the future approach to marketing.

I just finished a great article around Agile development that I felt was applicable to how we need to start working in the world of real-time marketing.  The findings make this a compelling approach - if you consider your TCO you could impact your overall financial...

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The Laws of Marketing: Brook’s Law

A technology law that has been the bane of managers for decades, Brooks’ Law says: adding manpower to a late software project makes it later. It is humorously summed up in the remark, “Nine women can’t make a baby in one month.” Why should you care? Marketing is...

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Do you have the strength?

When you burn the ship you kill the option of looking back.  You can use your experiences to your advantage in the future but you cannot use your past as an excuse not to try.  It also makes looking forward more immediate and necessary for your survival. I've posted...

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The Laws of Marketing: Segal’s Law

Short but sweet, Segal’s Law is relevant for anyone involved in marketing measurement (i.e., everyone in marketing): a man with a watch knows what time it is; a man with two watches is never sure. Why should you care? Marketing is awash in measurement and metrics —...

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The Laws of Marketing: Conway’s Law

Conway’s Law is my favorite: any piece of software reflects the organizational structure that produced it. Melvin Conway made this sociological observation in 1968, later affirmed by a Harvard Business School study, and it wasn’t intended as humor (although it does...

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